The announcement marks Google’s full entrance into the world of behavioral targeting in AdWords.

The system looks at the types of pages that a user visits, considering how recently and frequently the person visits those sites, and associates that browser cookie with the appropriate interest categories. Users can view and edit the categories they’ve been associated at Google’s Ad Preferences page, and opt out entirely, if they so desire.

Advertisers can choose from over 1,000 interest categories. Google says advertisers testing the capability were successful, citing one advertiser increasing brand lift by 40% and a shoe railer driving 400% more conversions at a lower cost-per-sale. Pricing is on a cost-per-click model with an auction.

Related Topics: Google: AdWords

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Conducting market research involves investigating a specific group for a specific reason. Find out how to conduct market research with tips from a marketing professional in this free video about creating a marketing plan. Expert: Peggy Morgan Collins Contact: www.powercurvecommunications.com Bio: Peggy Collins is a marketing executive with more than two decades in the media. Filmmaker: Christopher Rokosz
Video Rating: 4 / 5

Smart Online Business News – Blog

Peter Dengate Thrush, who chairs the Internet Corporation for Assigned Names and Numbers (ICANN), created a New History on Internet World. ICANN, which manages the Internet’s web addresses worldwide, at a meeting in Singapore, approved an expansion of the range of addresses available, so that website names will soon be able to end with anything from generic names such as  “.shop” to “.restaurant” to business brands like .INDSOFT. 

ICANN, until now, had only allowed 22 Domain extensions including “.com” and “.org”. Last year, “.com” had 89.2 million address registrations; “.net” had 13.5 million, and “.org” 8.3 million. All three were so-called “legacy domains” that were created in 1985 before the formation of ICANN. The next most popular domains were “.info” with 6 million registrations in 2010 and “.biz” with 2 million. But from 2012 ICANN will accept domain name requests for almost any word in any language starting  January 12, 2012  to April 31 2012. “But this won’t come cheap. Each extension right will cost a US$ 185,000 one-time application fee and a US$ 25,000 yearly fee,” according to Internet Expert Ritesh Kakkad of IndSoft.net

He also Added, “We feel .COM will still continue to be be KING of all Domain Name Extensions, always, because significant money has already been spent on ‘.com’ promotion and many giant Internet brands have already been created with .com extensions in last few years of Internet History.  But at the same time, we expect the Domain Name  market to grow by leaps and bounds because of increased opportunites and available options. Already our domain name promotion offer of .in and .co.in domain name extension are priced below US$ 1/PA. Such competition gives direct benefits to retail customers.”

Extended domain names could lead to lots of confusion, said Krishna Rawalo, Regional Head working with the financial advisory firm Netzcapital, “Currently we have a set of domain extensions that could be used for visiting websites and for email communication, But with unlimited domain names around, Communication via email and domain names could lead to a lot of confusion with less technical people like us”

About IndSoft.net :

IndSoft.net offers Domain Name Registration and Managed Dedicated server to consumers and corporate worldwide. Serving more than 25000+ Customers World Wide, IndSoft has achieved 13 consecutive years of sustained profitability and scalability.

PR Contact :

Mr.Ken J

15500 SW Jay St. # 38185

City : Beaverton

State : OR. ZIP : 97006

Phone : +1- 201- 535 4471

Email : mktg at indsoft.net

Social Media Today – The world’s best thinkers on social media

Google may receive the FTC demands within days, and other companies may get similar requests asking for information “about their dealings with Google,” the paper reports.

The investigation seems likely focused around Google’s search ads and whether Google has somehow exercised unfair dominance of that area. From the WSJ article:

The new inquiry, by contrast, will examine fundamental issues relating to Google’s core search-advertising business, said people familiar with the matter. The business is the source of most of Google’s revenue. The issues include whether Google — which accounts for around two-thirds of Internet searches in the U.S. and more abroad — unfairly channels users to its own growing network of services at the expense of rival providers.

This FTC investigation has been expected for some time amidst calls in Congress for an examination of Google’s business practices. There’s also interest at the state level, with Texas’ attorney general launching an investigation last year. Google also faces an antitrust investigation in Europe, as well.

Representatives from both Google and the FTC declined to talk to the WSJ about today’s report.

Also see our other post today, Googleopoly: The Definitive Guide To Antitrust Investigations Against Google. It covers the Texas and EU actions, along with many other related cases.

Related Topics: Google: Critics | Google: Legal | Legal: Regulation

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TheBestOfGuide.com – Web Hosting Australia Web hosting Australia? Hm… Why not. Actually there are several things that would be good if you choose this web hosting Australia for your web hosting. Some of the advantage you could take of having this host is that you can have value for money Australian web hosting, Feature packed hosting plans, Professional trained team, reliable Australian company, Extensive support pages, Friendly support staff and Over nine years operating this full-time. Web hosting Australia has been well known as the web hosting that you can count on. It is not only good for the business owner but also good for customer, since they could have a good guarantee from this web host. And they can easily understand the product through the way that web hosting Australia presents the layout and design. Web hosting Australia also has been admitted as the reliable company and all of Australian company are usually professional and trust worthy. So, that you do not need to be worried to deal with them. In fact you should be thankful and glad that you can use their web host. You can contact them now for your own product and business, I am sure that would be a great idea! To learn more about Web Hosting Australia, please visit: TheBestOfGuide.com

Smart Online Business News – Blog

The number seven, aside from that astonishingly-acted, yet creepy-as-hell movie of the same name, has been linked with luck. Geez, they even sang about it Scholastic Rock. Ok, I’m showing my age now…

But now, thanks to this ruling, anything and everything you do on any social media network will be archived for potential future use by folks like potential employers or credit companies.

Now truth be told, there are limits to what a future employer can do with the information provided by companies like Social Intelligence Corporation. They must comply with the Fair Credit Reporting Act by informing candidates/credit applicants, etc. that they are performing a background check, must obtain their permission before doing so, and must tell the applicant about any damaging information they come across.

As to what exactly Social Intelligence Corporation looks for in a background check, the CEO of the company Max Drucker said they look for four types of content:

• Racially insensitive remarks
• Sexually explicit materials
• Flagrant displays of weaponry
• Other demonstrations of clearly illegal activity

According to Drucker, 5 to 10% of background checks flag at least one thing from the aforementioned types of content with the most common offending content coming in the form of sexually explicit pictures. He also said the offenders are more often younger, white-collar employees.

On the bright side, Social Intelligence Corporation can only see content you have made public, meaning if your Facebook page is only open to friends, they can’t and won’t see it.

And as for Twitter, they only review “recent” Tweets, whatever that means.

Of course there is the issue where someone else posts something of you, say a picture of you waving an Uzi around and tags you in that photo, well then you’ll have a problem.

Here’s an example of a report which Social Intelligence Corporation sent to a client. The person in question was flagged for their Oxycontin affection, shall we say, and for apparent support for legalizing marijuana.

 The moral in ALL of this… ?

Well, one word: THINK. As in “think before you post, tweet, blog, share,”  YouTube, Flickr and on and on… Before you hit enter, think. “Is this something I really want the world to see and/or read?”

Or… just do whatever the hell you want and keep everything private… everything.

Sources: Why The Number Seven Just Got Unlucky For Social Media Users, Media Post, itworld.com, blogs.forbes.com

Social Media Today – The world’s best thinkers on social media

From Search Engine Land:

• Googleopoly: The Definitive Guide To Antitrust Investigations Against Google

  We’re another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC will join the EU and Texas in doing broad investigations. But Google’s been examined for antitrust issues many times before this and mostly come through OK. Here’s our comprehensive guide to Google and [...]

• FTC’s Google Probe Moving Ahead, WSJ Reports

  The seemingly inevitable antitrust investigation of Google appears to be taking another step forward, with the Wall Street Journal reporting that the US Federal Trade Commission is “poised” to serve the company with subpoenas as part of a probe. Google may receive the FTC demands within days, and other companies may get similar requests asking [...]

• MapQuest Launches Local Business Listings Center

  Local SEOs have another tool to add to the “citation belt,” as it were: MapQuest has announced its own Local Business Center, a place where local businesses can add and/or manage their listing(s) on MapQuest. As the video below shows, the MapQuest LBC functions very much like Google’s and Bing’s and offers many of the [...]

• So Your Sales Just Dropped By 60%, Now What?

  I’ve been an evangelist for the Yahoo Store platform since 1997, and I’ve gotten a reputation for being a troubleshooter when a store is on fire. I love the idea of being the online Red Adair parachuting in to cap that oil well fire and save the day! This time of year, I get one [...]

• The Prettiest Person In The Room: The Impact Of Data Sources On Attribution

  Imagine a room filled with 20 men or 20 women. Setting aside for a moment that attraction is subjective, if we were asked to identify the most attractive person in the room, most of us could easily narrow it down to the one to two we thought were most attractive. Now, imagine a room with [...]

• comScore: the iPad Owns 97 Percent of US Tablet Traffic

  As part of its new “device essentials” data product release comScore put out some interesting comparative findings about web traffic patterns from a broad array of mobile devices, including smartphones and tablets. But among tablets we’re really only talking about the iPad. According to comScore, the iPad represents “89 percent of tablet traffic across all [...]

• Dilbert Cartoon Says “No” To Black Hat SEO

  This morning’s Dilbert comic is on the topic of black hat SEO. Dilbert wisely decides to avoid those tactics: The comic reads: “I want you to use “black hat” methods to raise our website’s ranking on search engines.” “What do you like best about that ideas – the fact that it’s unethical or the near [...]

• Foursquare & American Express Specials Rolled Out Nationwide

  Today Foursquare announced that their Austin-based SXSW test with American Express is going national. The initial Austin-based partnership between Foursquare and American Express gave significant discounts to users who made purchases at local merchants using their Foursquare account tied to an AMEX card. Many of the initial tests were very lucrative for the user checking in; [...]

• Changes To AdWords Geo-Targeting Coming Soon

  If you’re accustomed to geo-targeting your AdWords campaign by drawing multi-point shapes around your targeted area, you’re out of luck after July 8, when Google is rolling out some changes to its geographical targeting capabilities. After that point, you’ll still be able to edit and delete existing shapes through 2011, but you won’t be able [...]

• Google Testing New “Branded” Places Onebox

  Google continues to tweak and adjust the presentation of local search results on Google.com. I’ve stopped trying to monitor and track all the subtle changes and experiments. However yesterday Mike Blumenthal caught two different presentations of the Places “Onebox,” which appear when you do a business name search (e.g., “Toast Wine Bar”). The first example [...]

• Confirmed: Google Showing Google +1 Counts To Logged Out Users

  Google is now showing the Google +1 counts for logged out users. When the Google +1 feature launched in March, searchers were only able to see who in their Google network +1′ed a search result. Now, if you search while logged out, Google will show you the total +1 count for some search results. This [...]

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How Making Money On Internet Is More Like A Gamble?

Article by Alan Lim

For those, who are newbie to the online earnings, making money on Internet is going to prove a gamble. It is so because being a fresher, you are not familiar with all the aspects of these earning opportunities and as a result you are more likely to face the failure.

Most of the people consider making money on Internet to be a gambling game. But, is it really correct? Well, to some extent, it proves to be true! Now, the question emerges why is it so? Well, the reason behind this statement is that more and more people are failing in earning money through online jobs. Identical to a gambling game, where the chances of your success depend upon your predictability, in online jobs, you are require to predict which work provider is genuine and which one is a scammer. Unfortunately, all the search engines are unable to identify this for you. That’s why you have to complete this task by your own.Now, as being a newbie, you won’t be able to identify whether the website you are going to deal with is authentic or a fraud one. It is so because most of the people desire to be a millionaire overnight. And that’s why they are trapped by the scammers. Usually, these swindle mentors advertise themselves as the highest payers and that’s it! It is sure that most of the fresher will go for them as money means a lot for everyone and that’s how they are cheated.

But, does it mean there are no chances to get success in these online earning opportunities? Surely not! In fact, those who are currently making money through these opportunities have once also played this gamble. Then how did they overcome this problem? Just by means of making a deep research and approaching the correct sources. Always remember the fact that Internet is a hot spot for the scammers these days. They are not concerned with the quality of your work and your dedication towards it. The only thing which matters most for them is cash that they can earn from you. And that’s why they require you to register yourself with them before you can start dealing with them.

Therefore, if you are really interested in making money on Internet, just avoid such scammers and devote yourself towards the work.

About the Author

If you wish to know more about Making Money On Internet, nothing is going to assist you more precisely then the following website at http://www.goodinternetmoney.com.

Smart Online Business News – Blog

“Firms are using more consumer-style Web applications… 84 percent of firms increasingtheir use of Web applications”- Forrester 2010 1

Preserving enterprise security while using Social Media services has become astructural requirement as IT departments must find equilibrium between use and control.

Barring the use of consumer-style tools like Facebook, Twitter and LinkedIn byemployees is no longer realistic. Additionally, filibustering and application control policiesare becoming inefficient with dynamic user generated content and cross-site, drive-byattacks on trusted websites. All of this coupled with access through multiple endpoints(mobile devices, PDAs, and tablets) has rendered traditional approaches futile.

With strong visibility of the application content and the aptitude to apply flexible policiesover users, applications and protocols based on the real-time comprehension of theintent of these applications, deep content inspection-based security solutions empowerorganizations to take advantage of the benefits of Social Media, while safeguardingorganizational policies and guaranteeing compliance mandates are met.

Losing Control? Go Past Obstruction

Classic methods that rely on “allow or block” policies are now obsolete since employeesutilize Social Media for both work and non-work related activities. Alternatively, securityplatforms that permit clean content offer greater benefits to the organization by scanningand securing everything coming in and out of the network to protect against malwaretransmissions, data loss and blended threats. Positioning remediation-based, high-performance web security products with deep content inspection in their networksenables organizations to certify real-time security enforcement when retrieving dynamicweb applications. Organizations no longer need to agonize over what is being approvedwhen they know that malicious content is blocked and clean content is accessible.

Beat Social Engineered Assaults

The popularity of Social Media has allowed psychological manipulation of end-users byhackers. Hackers are capitalizing on the downloading of malicious content or browsingmalicious sites. Recent studies by leading security vendor show that social networkingsites are 10 times more effective at delivering malware than previous methods of emaildelivery. To defend an organization against these socially engineered attacks, inlinereal-time threat protection and malware analysis of all content, including hidden injectedmalware attacks and downloads, is necessary. Deep content inspection-based solutions,with high-performance architecture and anti-malware analytical engines are capableof efficiently analyzing web traffic for malicious attacks at all endpoints. This providesorganizations with the comfort of knowing that they are still protected, even if theiremployees have been tricked.

Compliance: Don’t Let Social Media Cost Your Company Money

Social media carries an array of legal risks, and necessitates the same complianceand regulations that govern e-mail and the static web. Whether a firm allows the use ofsocial media or not, employees continue to use these sites, opening up the company topotential compliance violations. By ensuring that an organization’s internal policies andarchiving systems are safe, companies are able to extend their reach to Web 2.0 andSocial Media in order to maintain compliance.

Prevent Social Media Attacks From Stealing Sensitive Information

Organizations must continue to evaluate the implementation of policies that aredesigned to protect sensitive corporate information being retrieved through consumer-style applications (fileshare, Gmail documents, etc.) or other Social Media sites. Deepcontent inspection-based data filtering and content scanning capabilities can preciselymonitor and control sensitive data transmitted in web, email, and network applications,thus averting costly information leaks being transmitted through traditional or consumerfocused applications.

Social Media Today – The world’s best thinkers on social media

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